Rio em Cena
When cities become stories.
The starting ground.
Rio de Janeiro is one of the most culturally dense cities in the world, yet its stories live mostly offline.
The question.
How might we let visitors experience the city as a living narrative rather than a checklist?
Listening first.
Field research with cultural producers, filmmakers and city institutions revealed an appetite for cinematic, location-based storytelling.
A point of view.
Treat the city as an open-air film — every neighborhood a scene, every visitor a co-author.
From idea to artifact.
Editorial framework → Geolocation system → Audiovisual production pipeline → Visual identity.
What we shipped.
A multi-platform experience combining short films, geolocated content and editorial design — built in partnership with Embratur, Prefeitura do Rio and Vitrine Filmes.
Why it mattered.
Reshaped how the city presents itself to a new generation of culturally driven travelers.
Public-private partnership
Premiered in 3 cities
Featured by Globo
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