Roteo
Transforming tourism into a social experience.
The starting ground.
Tourism is fragmented across booking, discovery and storytelling. Travelers buy tickets in one place, share memories in another, and rarely connect with the people who shape destinations.
The question.
How might we turn travel into a continuous social experience — from inspiration to memory?
Listening first.
Interviews with 30+ travelers and operators across Brazil mapped the real handoffs, frustrations and emotional peaks of trips. Cultural ecosystems were studied as living products.
A point of view.
Position Roteo as a social marketplace where experiences, hosts and travelers co-create a feed of meaningful moments — not just transactions.
From idea to artifact.
Strategy → Information architecture → Service blueprint → Prototyping → Visual identity → Front-end collaboration → Launch.
What we shipped.
A mobile-first marketplace with editorial discovery, host profiles, in-trip rituals and post-trip memory artifacts.
Why it mattered.
Selected by Campus Mobile, Google For Startups and presented in Silicon Valley innovation programs.
National award · Smart Cities
+12k early users
Presented at Plug and Play
Rio em Cena →
When cities become stories.